Our Purpose
Helping little hearts understand big feelings
Children experience emotions just as deeply as adults do — they simply haven’t learned the words, tools, or confidence to express them.
At Queebi, we believe emotional understanding should begin early, gently, and joyfully.
Our purpose is simple, to help children feel seen, supported, and safe through every feeling, big or small.
Who We Are
We are a creative studio, dedicated to early childhood emotional development.
Our background spans product design, storytelling, education support, and family-centered experiences — all grounded in one shared belief:
When children understand their feelings, they grow with confidence, empathy, and resilience.
To bring this vision to life, we design thoughtful tools and warm visual experiences that help grown-ups guide children through daily emotional moments with ease.
Why We Created Queebi Land
As parents, educators, and creators, we saw a gap in the tools available for emotional learning.
Many were complicated, clinical, or simply unappealing for children.
So we asked ourselves:
“What if emotional learning felt like visiting a friendly world — familiar, comforting, and full of little adventures?”
From that question, Queebi Land was born.
Queebi Land is our storytelling universe created to help children connect with their emotions in a playful, child-sized way.
It’s a place where feelings aren’t scary or confusing; they are simply part of the journey — shared with friends, expressed safely, and understood together.
Our Approach
We combine child development insights with storytelling and design to create materials that are easy to use at home, in school, or during quiet moments.
Our approach is built on four pillars:
-
Children learn best through play.
We use simple stories, expressive characters, and visual prompts to help them process emotions gently.
-
Every tool we create — from emotion cards to worksheets — helps children:
name their feelings
express them safely
understand cause and effect
build empathy
-
Our materials are lightweight, printable, and visually intuitive.
They’re designed for busy parents and teachers who need quick, effective emotional-learning support.
-
Soft colors, simple shapes, and kind expressions help children feel calm and connected.
Each character was created with intentional emotional meanings built into their design.
Our Vision
We imagine a world where emotional learning becomes a natural part of childhood — as familiar as ABCs and as comforting as a bedtime story.
Through Queebi Land, we hope to:
make emotional education accessible
spark meaningful conversations
support parents and teachers
create warm tools that last through many childhood stages
partner with vision-aligned creators around the world
Because when children feel understood, they grow into kind, confident humans — and that is the heart behind everything we do.